Canada's Favourite Boot: A Legacy of Comfort and Durability

Blundstone, the iconic Australian boot brand, has firmly established itself as a staple in Canadian footwear over the past 30 years. Since its official launch in Canada in 1994, Blundstone has become synonymous with comfort, durability, and practicality, making it a favourite choice, especially on the West Coast.

In honour of the brand’s 30th anniversary in Canada, Ian Heaps, CEO of Blundstone Canada, reflects on the journey and why the brand remains beloved by so many.

A Legacy of Quality and Innovation

Founded in 1870 in Tasmania by boot maker John Blundstone, the brand’s roots are deeply embedded in craftsmanship and innovation. Heaps proudly points out that “the boots get better with age,” and it’s this commitment to quality that has kept Blundstone boots at the forefront of Canadian footwear. The Original Chelsea boot, with its amazing durability, has been particularly popular, thanks to thick, high-quality leather, durable outsoles, and XRD® Technology that absorbs 90% of the impact from walking.

Blundstone's Evolution in Canada

When Blundstone first entered the Canadian market, it was the versatile unisex styles #500 and #509 that gained attention. Today, Blundstone offers over 70 different styles across the country. The brand’s success story is not just about quality boots but also about adapting to consumer needs. With a strong online presence and retailers nationwide, Blundstone has grown to be much more than just a work boot—it's become part of everyday Canadian life.

Blundstone’s long-standing commitment to innovation has ensured it survives and thrives. The brand has continuously evolved, investing in new technology like its partnership with Vibram for enhanced soles and expanding its range with women’s heels, all while maintaining the comfort and durability that customers expect.

The Right Fit for Canadian Weather

Blundstone’s popularity on the West Coast can be attributed to its practical, all-season design. Vancouver’s wet weather and temperate climate demand footwear that can handle rain, mud, and snow. Blundstone boots’ comfort, durability and weatherproof leather make them a reliable choice year-round, regardless of the weather.  Blundstone Winter Thermal Series, known for their waterproof construction and seamless design, provide a perfect warm & dry solution. The injection-moulded construction, pure wool footbeds and Thinsulate™ lining and sealed seams ensure that no rain, slush or snow seeps in.

Proudly Tasmanian, Proudly Canadian

Despite its global reach, Blundstone remains proudly owned by a Tasmanian family. Their commitment to sustainability, ethical conduct, and social governance continues to drive the brand forward. Blundstone boots are not just footwear—they are a reflection of quality, craftsmanship, and stories well told.

As Blundstone celebrates 30 years in Canada, it’s clear that this Australian brand has found its place in Canadian hearts and continues to stand the test of time.

This article is based on an interview with Ian Heaps, CEO of Blundstone Canada, as published on October 29, 2024, in The Vancouver Sun.