Blundstone celebrates the stories of boots well worn in their latest global campaign

Tasmania, Australia – Iconic Tasmanian footwear brand Blundstone is celebrating what makes their iconic boots so well-loved, and the unique stories of their wearers, in their latest global campaign. The ‘Well Worn’ campaign features the journeys of five diverse Blundstone wearers as they navigate life in their well-worn Blundstone boots.

A well-worn pair of Blundstones is a story well told. Every mark, scuff and scrape are another chapter. Blundstones get better every with every wear, with every step, and every journey. It’s the people who love and wear Blundstone boots that create these stories, customising and personalising their boots through life’s experiences.

Blundstone celebrates life experiences in the ‘Well Worn’ stories of the campaign - featuring journalist, Peabody Winner and host of Emmy-nominated documentary TRAFFICKED, Mariana van Zeller, Canadian indie-folk/pop musician Fontine, renowned South Korean actor and furniture designer, Lee Chun-hee, Tasmanian world award-winning distiller, Ryan Hartshorn, and Italian & German travel writers Elisa and Luca. The campaign is a nod to the durability and versatility of Blundstones, and the individual relationship that a wearer develops with their boots, as they work, play, adventure, explore and create.

Blundstone Joint-CEO Adam Blake says the ‘Well Worn’ campaign celebrates the stories of the people who live in Blundstone boots. “The more you wear a pair of Blundstones, the more they begin to reflect the life you live”, says Blake. “Every scuff and mark has a story, intertwined with your life experiences and personality. Like wine, our boots only get better with age”.

“Blundstones are not made for sitting still, they’re made for living. And it’s the memories, experiences and stories of life that we are celebrating through this campaign”.

Founded in Tasmania, Australia, Blundstone has made the toughest, no-nonsense footwear for work and play since 1870. Renowned for durability, quality, craftmanship and understated style, Blundstone boots are loved by those wanting a product that stands the test of time.  Best known for their iconic elastic-sided Chelsea boot, Blundstone was recently named the “everywhere boot” in TIME100’s Most Influential Companies of 2024. It’s this versatility that finds Blundstone boots on the feet of fashionistas, creatives, adventurers, thrill-seekers, farmers, chefs, tradies, and makers in over 70 countries across the globe.